According to a study by Edison Research, African Americans make up a whopping 25% of all Twitter users- more than double their proportion of the population.
Possible reasons for the high usage of Twitter include:
-Black people are much more likely to access the Internet from mobile devices. Twitter is well-suited to mobile use, and its users are more engaged with the mobile Internet than the general population by a wide margin.
-More black than white celebrities are active Twitter users; Shaquille O’Neal, Oprah, 50 Cent, and P Diddy are all among the most followed accounts on Twitter.
-The median age for black Americans (according to the 2000 census) is 30 years old, a full seven years younger than for white Americans. Black people therefore make up a relatively higher percentage of the population within the most relevant age groups — Twitter is most popular amongst 25-34 year-olds.
The ‘on the go’ nature of Twitter has also been identified as a possible reason for its strong popularity amongst African Americans.
In the UK, Chuka Umunna, Labour’s parliamentary candidate for Streatham, was last month named one of the top 100 most influential users of the micro blogging site.
In January, Umunna was named by The Independent as one the politicians making the best use of Twitter as a communication tool.
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